Alternative text allows those using assistive technology to understand how images are used in context.
To add alternative text to your images, open you image properties tab and complete the “Alternative Text” box with a description of your image. Decorative images do not need alt text.
Example: Using alternative text to communicate important information
Alternative text for image: "Charging phone"
Alternative text for image: "Plug cable into the bottom edge of the phone."
[Alternative text is usually not visible; it is included in this example just so you can see what it is.] from https://www.w3.org/WAI/tips/writing/
White, K., Abou-Zahra, S., and Henry, S. L., (2019). Using alternative text to communicate important information [image]. Web Accessibility Initiative. https://www.w3.org/WAI/tips/writing/
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Accessibility Tutorial by Board of Regents of the University of Wisconsin System is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.