Business & Economics
Essential research tools for business and economics topics.
Library Subscription Databases / E-books
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Key Business Ratios (Mergent Intellect)Note: Click on link, then scroll to "Key Business Ratios."
Includes benchmarking ratios & industry norms data for over 800 lines of business; compiled from Dun & Bradstreet®’s database of public and private companies, featuring 14 key business ratios.
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Business Plans HandbookCollection of actual business plans from the manufacturing, retail and service industries. Company names have been changed for confidentiality purposes. Coverage is from 1993-present.
Open-Access Websites 
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Census Business Builder: Small Business EditionGeared towards small business owners analyzing potential markets. Data is presented for a single type of business and geography at a time, including:
- a snapshot of the potential customers;
- basic data on similar businesses in the area;
- a high-level overview of the spending patterns of consumers in the area. -
SBDCnet: Small Business Snapshots Brief market research reports from the official National Information Clearinghouse of the U.S. Small Business Administration.
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Entrepreneurs (State of Wisconsin)
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Entrepreneurs’ Toolkit (Wisconsin Technology Council)
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Business Formation Statistics (U.S.Census Bureau))
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Business Dynamics Statistics (U.S.Census Bureau))
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NFIB Data SourcesLinks to various data sources on small businesses.