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Business & Economics: Industry Research

Essential research tools for business and economics topics.

What is your Industry Code?

Many business research tools provide an option to search by "industry code" to find related articles, industry reports, etc. for a given industry.

► Identify the NAICS code(s) for a specific industry:
•  search by keyword.
•  browse most recent NAICS categories.

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Many business databases also provide a NAICS code look-up; some still use the prior industry code system:  Standard Industrial Classification (SIC).

Open-Access Web Sites  

UWM Libraries Subscription Databases: Industry Profiles

Trade/Industry Associations

Good resources for industry information may often be found on industry association websites.

To find the sites for specific trade associations, conduct a Google search for: name of your industry and association or try one of the following links:

UWM Libraries Subscription Databases:
Market Share/Rankings


Market share is the "portion of the total sale of all brands of a product competing in one market captured by one product...a critical factor in determining competitive position." (AMA Dictionary of Business and Management)
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Featured Reference Books (print)



RMA Annual Statement Studies
(REF DESK) HF5681.B2 R6x


Additional related print reference books: