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Business & Economics: Industry Research

Essential research tools for business and economics topics.

What is your Industry Code?

► Identify the NAICS code(s) for a specific industry:

•  browse the NAICS categories.

•  or search by keyword.

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Many business databases also provide a NAICS code look-up; some still use the prior industry code system:  Standard Industrial Classification (SIC).

Featured Reference Books (print)


RMA Annual Statement Studies
(REF DESK) HF5681.B2 R6x

Additional related print reference books:

Current Press Coverage?

Don't forget to check the article databases to find out what's currently being written about the industry in the business press.

UWM Libraries Subscription Databases: Industry Profiles

Open-Access Web Sites  

UWM Libraries Subscription Databases:
Market Share/Rankings


Market share is the "portion of the total sale of all brands of a product competing in one market captured by one product...a critical factor in determining competitive position." (AMA Dictionary of Business and Management)
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Trade/Industry Associations

Good resources for industry information may often be found on industry association websites.

To find the sites for specific trade associastions, either conduct a Google search for: name of your industry and association or try one of the following links: