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What is your Industry Code?
Open-Access Web Sites
UWM Libraries Subscription Databases: Industry Profiles
Mergent Intellect: First Research
Detailed profiles on over 500 industries; includes overview; industry indicators, drivers and forecasts; competitive landscape; sales & marketing; critical issues, trends, challenges and opportunities; financial benchmark data; and more.
Click link above, then scroll down to "First Research." Click that link and enter an email address to access the database.
Standard & Poor's Industry Surveys (via NetAdvantage)
Industry and market research, including direct access to current and archived S&P Industry Surveys.
ProQuest One Business: Industry Reports
Browse by sector, country, and report provider.
Business Source Premier: Industry Reports
Access MarketLine Industry Profiles for hundreds of industries worldwide. Includes a "Five Forces" competition analysis.
Business Reference E-Books (Gale Virtual Reference Library)
Collection of online reference books on marketing, brands, industries, small business and more. See the list below for selected titles.
Good resources for industry information may often be found on industry association websites.
To find the sites for specific trade associations, conduct a Google search for: name of your industry and association or try one of the following links:
UWM Libraries Subscription Databases:
Market share is the "portion of the total sale of all brands of a product competing in one market captured by one product...a critical factor in determining competitive position." (AMA Dictionary of Business and Management)
Featured Reference Books (print)
RMA Annual Statement Studies
(REF DESK) HF5681.B2 R6x
Additional related print reference books: