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Business & Economics: Advertising Info

Essential research tools for business and economics topics.

Recent Additions:
Reference E-Books

* UWM Libraries Subscription Databases

Reference Books: Advertising Spending

Click on the book cover below for sample page of an agency listing.

The books are located in the Reference Collection (1st floor, west wing.)

 
Click for Call Numbers
  Collection consists of five titles:
    -- Agencies
    -- Advertisers, Geographic
    -- Advertisers , Business Classifications
    -- Advertisers, Indexes
    -- Advertisers & Agencies Supplement


Coverage:
Agencies:
comprehensive overview of advertising agencies and their branch offices in the US and around the world.
Advertisers: profiles of companies that buy advertising space, including line of business, approximate advertising budget, and agency used.

Open Access Internet Sites  

TV Ratings