Collection consists of five titles:
-- Advertisers, Geographic
-- Advertisers , Business Classifications
-- Advertisers, Indexes
-- Advertisers & Agencies Supplement Coverage:
Agencies: comprehensive overview of advertising agencies and their branch offices in the US and around the world. Advertisers: profiles of companies that buy advertising space, including line of business, approximate advertising budget, and agency used.
UWM Libraries has access to the following modules: Digital Media, Consumer Magazine Media, Business Publication Media, Local Media by DMA, Newspaper Media, Radio Media, TV & Cable Media, Out-of-Home Media, Print Media Circulation, and Claritas 360.
The modules contain advertising rates, circulation data, web metrics, and more for different types of advertising media, with the exception of Claritas 360 which provides demographic and consumer segmentation reports for geographic and demographic markets.