Business & Economics
Essential research tools for business and economics topics.
- Welcome
- Article Databases
- Company Research
- Industry Research
- Marketing Research
- International
- Small Business / Entrepreneurship
- Statistics
- Books
- Other Research
- Citing Sources
Reference Books: Advertising Spending
These books are located in the Reference Collection (1st floor, west wing.) 2023 Latest Edition.
Collection consists of five titles:
-- Agencies
-- Advertisers, Geographic
-- Advertisers , Business Classifications
-- Advertisers, Indexes
-- Advertisers & Agencies Supplement
Coverage:
Agencies: comprehensive overview of advertising agencies and their branch offices in the US and around the world.
Advertisers: profiles of companies that buy advertising space, including line of business, approximate advertising budget, and agency used.
* UWM Libraries Subscription Databases
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SRDS Media Solutions (SRDS)
* Note: The Claritas 360 module works in Google Chrome only.UWM Libraries has access to the following modules: Digital Media, Consumer Magazine Media, Business Publication Media, Local Media by DMA, Newspaper Media, Radio Media, TV & Cable Media, Out-of-Home Media, Print Media Circulation, and Claritas 360. -
Business Reference E-Books (Gale Virtual Reference Library)Collection of online reference books on marketing, brands, industries, small business and more. See the list below for selected titles; click on above link to access the entire collection.
--Encyclopedia of Major Marketing Strategies
--Encyclopedia of Global Brands
--Corporate Disasters: What Went Wrong and Why
--Market Share Reporter: Trends Over Time
Radio Ratings 
TV Ratings
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Nielsen: Television RankingsLimited access to data.
Open Access Internet Sites
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CreativityFree ad content available on a limited basis; otherwise subscription is required.
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YouTubeTry searching for a brand keyword paired with "ad" or "commercial."
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Agency Compile Directory of advertising and public relations agencies. Work samples provided for some agencies. Free registration required.
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Marketing ChartsCollection of 2,500 charts related to marketing.
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Advertising Age DatacenterSome data is free; most of site is fee-based.