Recent Additions:
Reference E-Books
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Encyclopedia of Global Brands (2013)
-- Profiles over 250 of the most popular brands worldwide.
-- Each case study looks at the brand's origins, elements, identity, strategy, equity, awareness, and outlook. -
Encyclopedia of Major Marketing Strategies (2013)
-- Covers 100 of the top advertising campaigns/strategies which appeared from 2010 to 2013.
-- Each essay explores the campaign's situational analysis, target market, marketing strategy, marketing tactics, and outcome.
* UWM Libraries Subscription Databases
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SRDS Media Solutions (SRDS)
* Note: The Claritas 360 module works in Google Chrome only.UWM Libraries has access to the following modules: Digital Media, Consumer Magazine Media, Business Publication Media, Local Media by DMA, Newspaper Media, Radio Media, TV & Cable Media, Out-of-Home Media, Print Media Circulation, and Claritas 360. -
Business Reference E-Books (Gale Virtual Reference Library)Collection of online reference books on marketing, brands, industries, small business and more. See the list below for selected titles; click on above link to access the entire collection.
--Encyclopedia of Major Marketing Strategies
--Encyclopedia of Global Brands
--Corporate Disasters: What Went Wrong and Why
--Market Share Reporter: Trends Over Time
Reference Books: Advertising Spending
Click on the book cover below for sample page of an agency listing.
The books are located in the Reference Collection (1st floor, west wing.)
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Collection consists of five titles: -- Agencies -- Advertisers, Geographic -- Advertisers , Business Classifications -- Advertisers, Indexes -- Advertisers & Agencies Supplement Coverage: Agencies: comprehensive overview of advertising agencies and their branch offices in the US and around the world. Advertisers: profiles of companies that buy advertising space, including line of business, approximate advertising budget, and agency used. |
Open Access Internet Sites 
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CreativityFree ad ontent available on a limited basis; otherwise subscription is required.
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YouTubeTry searching for a brand keyword paired with "ad" or "commercial."
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Marketing ChartsCollection of 2,500 charts related to marketing.
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Advertising Age DatacenterSome data is free; most of site is fee-based.
Radio Ratings
TV Ratings
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Nielsen: Television RankingsLimited access to data.