Skip to Main Content

Business & Economics

Essential research tools for business and economics topics.

Reference Books: Advertising Spending

These books are located in the Reference Collection (1st floor, west wing.) 2023 Latest Edition.

Cover image for Advertising Red Books

Click for Call Numbers

Collection consists of five titles:
    -- Agencies
    -- Advertisers, Geographic
    -- Advertisers , Business Classifications
    -- Advertisers, Indexes
    -- Advertisers & Agencies Supplement

comprehensive overview of advertising agencies and their branch offices in the US and around the world.
Advertisers: profiles of companies that buy advertising space, including line of business, approximate advertising budget, and agency used.

* UWM Libraries Subscription Databases

TV Ratings  

Open Access Internet Sites