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Encyclopedia of Global Brands
-- Profiles over 250 of the most popular brands worldwide.
-- Each case study looks at the brand's origins, elements, identity, strategy, equity, awareness, and outlook.
Encyclopedia of Major Marketing Strategies
-- Covers 100 of the top advertising campaigns/strategies which appeared from 2010 to 2013.
-- Each essay explores the campaign's situational analysis, target market, marketing strategy, marketing tactics, and outcome.
* UWM Libraries Subscription Databases
SRDS Media Solutions (SRDS)
* Note: The Claritas 360 module works in Google Chrome only.
UWM Libraries has access to the following modules: Digital Media, Consumer Magazine Media, Business Publication Media, Local Media by DMA, Newspaper Media, Radio Media, TV & Cable Media, Out-of-Home Media, Print Media Circulation, and Claritas 360.
Business Reference E-Books (Gale Virtual Reference Library)
Reference Books: Advertising Spending
Click on the book cover below for sample page of an agency listing.
The books are located in the Reference Collection (1st floor, west wing.)
Click for Call Numbers
||Collection consists of five titles:
-- Advertisers, Geographic
-- Advertisers , Business Classifications
-- Advertisers, Indexes
-- Advertisers & Agencies Supplement
Agencies: comprehensive overview of advertising agencies and their branch offices in the US and around the world.
Advertisers: profiles of companies that buy advertising space, including line of business, approximate advertising budget, and agency used.
Open Access Internet Sites