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Reference Books: Advertising Spending

These books are located in the Reference Collection (1st floor, west wing.) 2023 Latest Edition.

Cover image for Advertising Red Books

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Collection consists of five titles:
    -- Agencies
    -- Advertisers, Geographic
    -- Advertisers , Business Classifications
    -- Advertisers, Indexes
    -- Advertisers & Agencies Supplement


Coverage:
Agencies:
comprehensive overview of advertising agencies and their branch offices in the US and around the world.
Advertisers: profiles of companies that buy advertising space, including line of business, approximate advertising budget, and agency used.

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