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* UWM Libraries Subscription Databases
SRDS Media Solutions (SRDS)
* Note: The Claritas 360 module works in Google Chrome only.
UWM Libraries has access to the following modules: Digital Media, Consumer Magazine Media, Business Publication Media, Local Media by DMA, Newspaper Media, Radio Media, TV & Cable Media, Out-of-Home Media, Print Media Circulation, and Claritas 360.
Business Reference E-Books (Gale Virtual Reference Library)
Reference Books: Advertising Spending
These books are located in the Reference Collection (1st floor, west wing.)
Click for Call Numbers
||Collection consists of five titles:
-- Advertisers, Geographic
-- Advertisers , Business Classifications
-- Advertisers, Indexes
-- Advertisers & Agencies Supplement
Agencies: comprehensive overview of advertising agencies and their branch offices in the US and around the world.
Advertisers: profiles of companies that buy advertising space, including line of business, approximate advertising budget, and agency used.
Open Access Internet Sites
Free ad content available on a limited basis; otherwise subscription is required.
Try searching for a brand keyword paired with "ad" or "commercial."
Images and information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.
Collection of 2,500 charts related to marketing.
Advertising Age Datacenter
Some data is free; most of site is fee-based.