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Business & Economics

Essential research tools for business and economics topics.

What About Consumers?

Demographics = statistics about an audience or population, such as age, income, education, race, marital status or other personal characteristics.

Lifestyles = people's attitudes, hobbies, activities, and opinions that may affect buying trends and habits.

Consumer Expenditures/ Consumer Demand = the amount consumers spend on specific goods and services.

* UWM Libraries Subscription Databases


Consumer Info: Open Access Web Sites