Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Business 462: Marketing Research (Chiu): Industry / Market Research

* Featured Library Databases: Industry Profiles

________________________________________________________________________

What is an Industry Code?

► Identify the NAICS code(s) for an industry:
Many business databases also provide a NAICS code look-up; some still use the prior industry code system:  Standard Industrial Classification (SIC).

What is Market Share?


Example: LEADING LIQUID REFRESHMENT TRADEMARKS
(S&P Global Market Intelligence;NetAdvantage; CFRA Industry Surveys)



From The AMA Dictionary of Business and Management:
Market share is the portion captured by one product of the total sale of all brands competing in that market and is a critical factor in determining competitive position.

From Investopedia:
Market share is used to give a general idea of the size of a company to its market and its competitors.

More Research Tools:  Industry