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Business 462: Marketing Research (Chiu): Company Research

Library Databases

Public or Private?

Which type of company are you researching?

Public companies:
stock is owned by the public and is traded on the stock market
required to file financial statements and other reports with the SEC

This makes it easier to find a lot of information on public companies.


Private companies:
stock not sold to the general public and does not trade on an exchange
not required to share financial information or other company news

Thus it can be more difficult to do research on private companies.

News Media Coverage?

Remember to search for articles that may have been written about the company in business publications.