Business 462: Marketing Research (Chiu): Company Research
Library Databases
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Mergent Intellect- Coverage: Over 100 million North American companies and global companies, both public and private.
- Content: Profiles, business/social analytics, financials (for public), competitors, executives & much more. -
Data Axle Reference Solutions: US Businesses (formerly ReferenceUSA)- Coverage: Over 45 million U.S. businesses, public and private.
- Competitors: Use Advanced Search to create lists of companies sharing common criteria, such as industry, geography, & more. -
ProQuest One Business: Company ReportsEasily scan articles, reports, books and more about thousands of major global companies.
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More Company Research DatabasesAccess additional company research tools from the main UWM Libraries Business & Economics Research Guide.
Public or Private?
Which type of company are you researching?
Public companies:
▪ stock is owned by the public and is traded on the stock market
▪ required to file financial statements and other reports with the SEC
This makes it easier to find a lot of information on public companies.
Private companies:
▪ stock not sold to the general public and does not trade on an exchange
▪ not required to share financial information or other company news
Thus it can be more difficult to do research on private companies.
Public companies:
▪ stock is owned by the public and is traded on the stock market
▪ required to file financial statements and other reports with the SEC
This makes it easier to find a lot of information on public companies.
Private companies:
▪ stock not sold to the general public and does not trade on an exchange
▪ not required to share financial information or other company news
Thus it can be more difficult to do research on private companies.
News Media Coverage?
Remember to check for articles about the company in business publications.