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Before exploring the research tools highlighted throughout this guide, complete the Library Tutorial and Research Activity, located at the link below or the tab to the far right.
Secondary Data Resources for Marketing Research
This guide highlights relevant library databases and other resources for the Bus462 Research Proposal assignment.
Click on the blue tabs above or the links below to view recommended research tools for the following topics:
Note: The guide includes both library subscription databases and relevant open-access web sites (marked with the symbol ).