Library Tutorial
Before exploring the research tools highlighted throughout this guide, complete the Library Tutorial and Research Activity, located at the link below or the tab to the far right.
Secondary Data Resources for Marketing Research
This guide highlights relevant library databases and other resources for the Bus462 Research Proposal assignment.
Click on the blue tabs above or the links below to view recommended research tools for the following topics:
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Click on the blue tabs above or the links below to view recommended research tools for the following topics:
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- Consumer Information
- Industry/Market Research
- Company Research
- Articles
- Other Research
Includes links to additional business research tools and a guide to citing sources.
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Note: The guide includes both library subscription databases and relevant open-access web sites (marked with the
symbol ).
Note: The guide includes both library subscription databases and relevant open-access web sites (marked with the
symbol ).
