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Business 462: Marketing Research (Chiu): Citing Your Sources 

Online Resources for APA Style

Reference Books


At the Research Help Desk
(first floor, west wing)
(REF) BF76.7 .P83 2010

Open Source/Free Citation Managers

The account you set up with Zotero is separate from your UWM accounts and you will be able to use it anywhere, even after you leave UWM. It also has a robust help and tutorial community. It offers many of the same features as RefWorks, such as the ability to insert citations and format bibliographies in Word and Google Docs as you write using a plug-in.

Zotero Tutorials

The account you set up with Mendeley is separate from your UWM accounts and you will be able to use it anywhere, even after you leave UWM. It also has a robust help and tutorial community. It offers many of the same features as RefWorks, such as the ability to insert citations and format bibliographies in Word and Google Docs as you write using a plug-in.

Mendeley Tutorials

The account you set up with EndNote is separate from your UWM accounts and you will be able to use it anywhere, even after you leave UWM. It also has a robust help and tutorial community. It offers many of the same features as RefWorks, such as the ability to insert citations and format bibliographies in Word and Google Docs as you write using a plug-in.

EndNote Web Tutorials

What is a Citation Manager?

Citation Managers, also known as Citation Management Tools, are designed to help the research workflow. 

Each tool has different features but in general, many can help you:

  • Keep track of articles, books, websites, and other resources for your project or paper

  • Store available full-text PDFs for a specific source

  • Annotate your sources

  • Create bibliographies of your sources for various citation styles

  • Use plug-ins to insert in-text citations as you write.

Additional Helpful Guides