Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Business 462: Marketing Research (Chiu): Consumer Information

* Featured Library Database for Consumer Behavior:  Simmons OneView

  • For additional help:
    Click on the Resources tab in Simmons to view User Guides (e.g. how to create and interpret Crosstab Reports), Survey Methodology, & more.

More Research Tools:  Consumer Behavior


View additional information for these research tools by hovering over the link and/or clicking on more....

Research Tools:  Demographics

To learn about these tools, hover over the link and/or click on more....