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* Featured Library Database for Consumer Behavior: Simmons OneView
Provides data on consumer preferences and purchase behavior for thousands of brands, products, and media properties as well as lifestyles, attitudes, opinions, and psychographics. Use Simmons OneView to generate Quick Reports
or to create customized Crosstab reports
• The dataset for the academic version of Simmons is 2 to 3 years older than the commercial version.
• The UWM Libraries license allows for 10 simultaneous users.
• In order to use Simmons, Flash must be enabled in your browser
Example of a Quick Report:
- For additional help:
Click on the Resources tab in Simmons to view User Guides (e.g. how to create and interpret Crosstab Reports), Survey Methodology, & more.
More Research Tools: Consumer Behavior
View additional information for these research tools by hovering over the link and/or clicking on more....
Research Tools: Demographics
To learn about these tools, hover over the link and/or click on more....