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Business 462: Marketing Research (Chiu): Consumer Information

* Featured Library Database for Consumer Behavior:  Simmons OneView

  • For additional help:
    Click on the Resources tab in Simmons to view User Guides (e.g. how to create and interpret Crosstab Reports), Survey Methodology, & more.

More Research Tools:  Consumer Behavior

View additional information for these research tools by hovering over the link and/or clicking on more....

Research Tools:  Demographics

To learn about these tools, hover over the link and/or click on more....