UWM Libraries Research and Course Guides: Business & Economics: Opinions/Attitudes

* UWM Libraries Subscription Databases

Polling the Nations
Over 18,000 surveys conducted by more than 1,700 polling organizations in the United States and other countries. Sample table:
CQ Researcher
Reports providing analysis and commentary on current and controversial issues in the news. Reports include an introductory overview; background and chronology on the topic; an assessment of the current situation; tables and maps; pro/con statements from representatives of opposing positions; and bibliographies of key sources.

Pew Research Center
Public opinion polling from the Pew Research Center.
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Data from seven Pew projects: People & the Press, Project for Excellence in Journalism, Internet & American Life Project, Forum on Religion & Public Life, Hispanic Center, Global Attitudes Project, and Social & Demographic Trends
General Social Survey (GSS): Data Explorer
Monitoring American society and societal change since 1972. View data using the GSS Data Explorer; free account needed for some functions.
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GSS Data Explorer is created by NORC at the University of Chicago;
Reuters Polling
Reuters/Ipsos weekly polls since 2012.
American Customer Satisfaction Index (ASCI)
ACSI measures satisfaction with over 200 companies in 43 industries.