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What is your Industry Code?
Open-Access Industry Web Sites
* Core Industry Databases
*Mergent Intellect: First Research
Detailed profiles for over 500 industries, including industry indicators, drivers & forecasts; competitive landscape; analysis of critical issues & trends; financial benchmark data; and more.
Click link, then scroll down and click on "First Research," then enter an email address.
Business Source Premier: Industry Profiles
Profiles, which include a "Five Forces" analysis, for hundreds of industries worldwide from MarketLine.
Standard & Poor's Industry Surveys (via NetAdvantage)
Industry and market research, including direct access to current and archived S&P Industry Surveys.
Business Reference E-Books (Gale Virtual Reference Library)
Collection of online reference books on marketing, brands, industries, small business and more. See the list below for selected titles.
UWM Libraries Databases:
Open-Access Web Sites:
*Market Share and Rankings
Featured Reference Books
These books are located at the Research Help desk (first floor, west wing) and can be used briefly for review purposes or to make photocopies/scans.