Provides data on consumer preferences and purchase behavior for thousands of brands, products, and media properties as well as lifestyles, attitudes, and opinions. Hover over "Essentials" in the top menu bar to generate Quick Reports or customized Crosstab Reports. *Note:The dataset for this academic version of Simmons is 2-3 years older than the commercial version. The UWM Libraries has 10 simultaneous users for this database. If you cannot access the database, please try again later.
Demographic & consumer segmentation reports by geographic markets (i.e. state, county or DMAs). *Note: The Claritas 360 module only works using Chrome; to access, click above link and then Claritas 360 near the upper right.
Information on hobbies, buying behavior, and lifestyle choices of groups of consumer on a local, regional or national basis. Consumers are rated on purchase preferences across nineteen categories.
Business Reference E-Books (Gale Virtual Reference Library)
Collection of online reference books on marketing, brands, industries, small business and more. See the list below for selected titles; click on above link to access the entire collection.
Tables, maps, and charts of Census Bureau data; available for the nation, all states and counties, and cities and towns with populations of 5,000 or more.
Overview of the people and businesses in a specific geographic region, e.g. state, county, ZIP code. Reports include a high-level overview of the spending patterns of consumers in the area.
Visualization tool for open U.S. Government data on geographic locations, occupations, industries, and more. Map, compare, and download data, e.g. median household income by state.
Wisconsin demographic data at a range of geographic scales.
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Marketing ChartsCollection of 2,500 charts and data files related to marketing.
Pew Research CenterPublic opinion polling, demographic research, and other data-driven research.
Reports and other publications are great sources for data on Pew's major research areas, which include Internet & Technology.
NielsenwireNews and reports by Nielsen about consumers and their interaction with a wide range of media, including mobile, digital, and social media. Note: Some reports require free registration.
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United Nations: UNDataSearch multiple UN statistical databases; topics covered include: agriculture, crime, education, energy, industry, labor, national accounts, population and tourism.
UNESCO Data CentreIndicators for more than 200 countries on education, science, and cultural topics.
EuroStatStatistics on the European Union for economics and finance, population and social conditions, trade and industry, agriculture and fisheries, transportation, and more. Both free and fee-based data.
