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Business 462: Marketing Research (Chiu): Library Tutorial & Research Activity

Library Research Tutorial for Bus462

Hello Business 462 students!

This tutorial will introduce you to library business research tools that will be helpful for finding secondary sources to support the Research Proposal project.

** Watch, read & review the materials below.

** Then complete & submit the Research Activity on the right.


Simmons OneView for Consumer Research
Watch the three videos below to learn how to use Simmons OneView to find information about your consumers.

Optional: Review slides on the step-by-step process to create a Quick Report in Simmons OneView.


Industry & Company Research
Watch the video below for an introduction to Market Share Reporter and other research tools.


Articles in Business Magazines, Newspapers & Journals
The library's two primary business article databases can be helpful for finding articles about your product/brand, your company, or your industry.

Review descriptions of each database below and then watch two brief videos on the basics of keyword searching for articles:

Business Source Premier
ABI/Inform Collection
 

   

Library Research Activity (Word file)

Please complete the Library Research Activity using the Word file below and submit via Canvas.  

For your reference, the questions are also listed in the box below.


Research Activity


1. Simmons OneView:  [ link ]

a. Create a Quick Report: Demographic Profile for consumers who eat Kit Kat (candy bar) “Most Often.”  Paste a screenshot of the profile below.

b. Which Age group has the highest Index Number for this product?


2. Market Share Reporter:  [ link ]
a. What is the market share percentage for Kit Kat? (size >3.5 oz.)


3. Business Source Premier:  [ link ]

a. Search for articles about Farmers Fridge, a Chicago startup company with vending machines at UWM.

b. Choose an article from the results list and note as much of the following information as possible:

Article Title:
Author:
Source:  (e.g. name of newspaper, magazine, etc.)
Date: