Links can point users to their next step or a helpful resources, but poor linking practices can create accessibility barriers and ruin user experience.
Preferred Practice | Needs Improvement | Preferred Method | Rationale |
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Linked text should be descriptive enough that users can understand the link destination out of context. Avoid non-informative link phrases like, "Click here," "learn more," "info," "here," "more," "read more," or "link to [destination]" |
The UWM Libraries has reservable group study rooms. Click here to learn more. | Reserve a group study room in the library. |
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Links should open in the SAME window/the page where the link appears. Only set links to open in a new window if absolutely necessary. When you do this, please include the text label "[Opens in a new tab]" along with your hypertext. |
Visit the Citations Styles Guide page on APA to learn how to cite scholarly articles for your paper. | Visit the Citations Styles Guide page on APA to learn how to cite scholarly articles for your paper. |
(Opening in the same window/tab is the LibGuides system default.) |
Opt for descriptive hypertext over long, hard to read URLs. |
https://news.mit.edu/2025/explained-generative-ai-environmental-impact-0117 |
January 2025 MIT News article titled, "Explained: Generative AI’s environmental impact." |
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All LibGuide pages should have friendly URLs | https://guides.library.uwm.edu/c.php?g=751700&p=5384458 |
https://guides.library.uwm.edu/aads311/books |
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Whenever possible, add links to your guides as assets instead of linked paragraph text in the Rich Text editor box. |
Click here to learn more about assets. |
See bulleted links below titled "Overview of LibGuides Assets" and "Add a Link Asset to a LibGuide" for examples of link assets.
Note: link assets cannot be added in the middle of a sentence in the rich text editor, so there are times when hypertext is necessary. Linked paragraph text is allowed, but please use it sparingly. |
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