Example: Using alternative text to communicate important information
Alternative text for image: "Charging phone"
Alternative text for image: "Plug cable into the bottom edge of the phone."
[Alternative text is usually not visible; it is included in this example just so you can see what it is.] from https://www.w3.org/WAI/tips/writing/
White, K., Abou-Zahra, S., and Henry, S. L., (2019). Using alternative text to communicate important information [image]. Web Accessibility Initiative. https://www.w3.org/WAI/tips/writing/
Yes, but sparingly. Including images in your LibGuide is allowed, but its a decision that comes with some responsibility.
Images can make websites look nice and, in some cases, improve accessibility for folks with low vision or cognitive disabilities. However, undescribed images create significant barriers for people navigating webpages using assistive technology.
W3C defines images types and how to resolve them in detail, for the purpose of LibGuides, we can divide images into 4 categories:
What is it? | Examples | Recommendation | |
---|---|---|---|
Informative | Images that help users understand content that can be described in <125 characters |
Telephone icon next to a phone number |
Alt text should describe the essential information being conveyed by the image. |
Functional | Images used as navigation links or buttons | UWM Libraries Logo in the top left corner of the page that links to the homepage | The alt text of a functional image should describe the functionality of the link or button rather than the visual image. (ex: "UWM Libraries homepage," not "UWM Libraries Logo") |
Decorative | Images that do not add information to the page | The LibGuides Carwash header image | Leave the alternative text field blank. This assistive tools to skip these images in context, which reduces audio clutter as a user navigates the page. |
Complex | Images containing text or visuals too complex to meaningfully summarize in ~125 characters |
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Alternative ('Alt') text allows those using assistive technology to understand how images are used in context.
To add alternative text to your images, right click on your image to open the 'image properties' window. Write <150 words of alternative text that describes the content and function of the image.