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The book includes data on: Population; Home ownership; Household profiles; Labour; Income; Consumer expenditure; Education; Health; Eating habits; Drinking habits; Grooming and fashion; Leisure habits; Media; Communications; Transport; and Tourism.
Content: Data on consumer preferences and purchase behavior for thousands of brands, products, and media properties as well as lifestyles, attitudes, opinions, and psychographics. Simmons OneView can be used to view Quick Reports or to create customized Crosstab reports
Note: The dataset for the academic version of Simmons OneView is two years older than the data in the commercial version. The UWM Libraries license allows for 10 simultaneous users.
UWM Libraries has access to the following modules: Digital Media, Consumer Magazine Media, Business Publication Media, Local Media by DMA, Newspaper Media, Radio Media, TV & Cable Media, Out-of-Home Media, Print Media Circulation, and Claritas 360.
The modules contain advertising rates, circulation data, web metrics, and more for different types of advertising media, with the exception of Claritas 360 which provides demographic and consumer segmentation reports for geographic and demographic markets.
Content: Marketing analysis based primarily on data collected from the federal government. Note: This publication is part of the Nexis Uni database. After clicking on this link, type in search terms describing your topic.
ABI/Inform Collection: Just-Series Market Research Reports