New Research Database: Data-Planet
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Data-Planet Statistical DatasetsExtensive repository of publicly, privately, and commercially sourced statistical time series data. Users can search and view charts, maps, and rankings of data at multiple geographic levels.
Export formats include: Excel, PDF, Delimited Text, SAS, XML, Shapefile, RefWorks, and via DOI links.
For more information on content, view Data-Planet’s guide to available datasets and sources.
Watch the video below to learn the basics of using Data-Planet.
Reference Books
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Consumer Americas
(REF) HC101 .C744 -
Best Customers
(REF) HC79.C6 B47x
View sample pages. -
European Marketing Data and Statistics
(REF) HA1107 .E87 -
International Marketing Data and Statistics
(REF) HA42 .I56 -
World Consumer Lifestyles Databook
(REF) HF5415.32 .W67 -
ProQuest Statistical Abstract of the United States
(REF DESK) HA202 -
Business Statistics of the United States
(REF) HC101 .A13122
UWM Libraries Databases
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Simmons OneViewContent: Data on consumer preferences and purchase behavior for thousands of brands, products, and media properties as well as lifestyles, attitudes, opinions, and psychographics. Simmons OneView can be used to view Quick Reports or to create customized Crosstab reports
Note: The dataset for the academic version of Simmons OneView is two years older than the data in the commercial version. The UWM Libraries license allows for 10 simultaneous users. -
SRDS Media Solutions (SRDS)
* Note: The Claritas 360 module works in Google Chrome only.UWM Libraries has access to the following modules: Digital Media, Consumer Magazine Media, Business Publication Media, Local Media by DMA, Newspaper Media, Radio Media, TV & Cable Media, Out-of-Home Media, Print Media Circulation, and Claritas 360. -
Polling the NationsContent: Over 18,000 surveys conducted by more than 1,000 polling organizations in the United States and other countries.
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American MarketplaceContent: Marketing analysis based primarily on data collected from the federal government.
Note: This publication is part of the Nexis Uni database. After clicking on this link, type in search terms describing your topic. -
ABI/Inform Collection: Just-Series Market Research ReportsContent: Global reviews of industries and product types within the four sectors listed below:
-- just-auto
-- just-drinks
-- just-food
-- just-style
Identify Other Sources of Secondary Data
Use the following research tools to identify potential sources or publishers of secondary data:
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Finding Data (from UWM Libraries Data Management)UWM Libraries Data Services guide to finding data, citing data, and answering other data-related questions.
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Worldwide Data CatalogsList of open government data catalogs from around the world
Government Web Sites
Other Web Sites
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American Customer Satisfaction Index (ASCI)ACSI measures satisfaction with over 200 companies in 43 industries.
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Minnesota Population Center (MPC)Historical and international datasets from census and other surveys.
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Claritas: My Best SegmentsSnapshots of demographic traits, lifestyles & behaviors by zip code.
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ESRI Zip Code Lookup ToolSnapshots by zip code of socioeconomic & demographic characteristics as well as lifestyles.
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Marketing ChartsCollection of 2,500 charts and infographics related to marketing.
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Right Site/EASI Demographics ReportsSelected reports, ring studies, maps, etc. based on 2010 US Census data are available for free [registration is required].
UWM: Other Online Sources
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Geospatial Data
(American Geographical Society Library)