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Marketing Research for PhD Students: Research Resources and Library Services

Guide to library research tools and library services

Core Article Databases

Search for articles by topic in the business and economics literature using the databases listed below:

Additional Article Databases


 Different subject area?   Access other databases:

Current Awareness Options

Most of the business databases provide an option to set up an RSS feed or email alerts for specific publications or for topic searches.

A sample of recently published articles on the topic of pricing and consumer behavior in the Business Source Premier database.
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A sample of recently published articles in Marketing Science.  Available in full-text from ABI/Inform Complete (ProQuest).
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Key Marketing Journals

A sample of marketing journals carried by the UWM Libraries in print and/or online formats:

  • Journal of Consumer Research
    Online: v.1 (1974) to present
  • Journal of Marketing
    Online: v.1 (1936) to present
  • Journal of Marketing Research
    Online: v.1 (1964) to present
  • Journal of Retailing
    Online: v.81 n.1 (2005) to present
    Online: v.40 (1964) to v.78 (2001)
    Print holdings: v.1 (1925) and v.39 (1963)-v.84 (2008), some gaps.
  • Marketing Science
    Online: v.17 (1998) to present
    Online: v.1 (1982) to five years prior
  • Management Science
    Online v.44 (1998) to present
    Online v.1 (1954) to five years prior

* Locate a Specific Journal or Article

Do you want to check if the library has access to a specific journal?    Do you have an article citation from a bibliography or reading list?

* Use one of the following methods to determine whether UWM Libraries has online access and/or a print copy of the item:

 >  Journal Search:  type all or some of the journal title or browse journals by category

 >  Search@UW:  type all or some of the article title or the journal title

Obtain Articles Identified within a Library Database

►  Look for the  Get It icon button.

►  If the full text is not available in the database you are using, clicking Get It! may link directly to:

the full article in other library databases or journal subscriptions
or to a call number for a print copy.

►  If the article is not available via the UWM Libraries, request it using the library's Interlibrary Loan (ILL) service.

Get It! may provide an option to "Request a Copy"
if not, fill out the Interlibrary Loan form manually.