Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Current Awareness Options
Most of the business databases provide an option to set up an RSS feed or email alerts for specific publications or for topic searches.
Here are instructions for the two major business databases:
A sample of recently published articles on the topic of pricing and consumer behavior
in the Business Source Premier
Obtain Articles Identified within a Library Database
There are several possibilities for obtaining articles identified by searching within one of the library's databases:
► Sometimes the “full text” of the article will be available online directly from the database you are using.
► If the full text is not available in that database, click the button.
- This may link directly to the full text of the article in other UWM Libraries databases or subscriptions (if available) or to a call number for a print copy.
- If not, you may be provided an option to "Request a Copy" using the library's Interlibrary Loan service.
► To request articles that are not available at the UWM Libraries, using the library's Interlibrary Loan service.
Core Article Databases
Search for articles by topic in the business and economics literature using the databases listed below:
Indexes articles in scholarly journals, magazines, newspapers, trade journals, and local/regional publications covering business and economics topics.
Business Source Premier
Business Source Premier indexes over 5,000 academic journals, trade journals, and magazines covering all business disciplines.
Indexes the world's economic literature, including coverage of more than 450 major journals as well as essays, proceedings, books, book reviews, dissertations. Good international coverage.
Additional Article Databases
Web of Science
Who has cited a specific article? Use Web of Science for "cited reference searching."
Google Scholar searches academic publishers, professional societies and pre-print archives.
Different subject area? Access other databases:
Key Marketing Journals
A sample of marketing journals carried by the UWM Libraries in print and/or online formats:
- Journal of Consumer Research
Online: v.1 (1974) to present
- Journal of Marketing
Online: v.1 (1936) to present
- Journal of Marketing Research
Online: v.1 (1964) to present
- Journal of Retailing
Online: v.63 n.4 (Winter 1987) to present
Online: v.40 (1964) to v.78 (2001)
Print holdings: v.1 (1925) and v.39 (1963)-v.84 (2008), some gaps.
- Marketing Science
Online: v.17 (1998) to present
Online: v.1 (1982) to five years prior
- Management Science
Online v.44 (1998) to present
Online v.1 (1954) to five years prior
Looking for a Specific Journal or Article?
Do you want to check if the library has a specific journal? Do you have an article citation from a bibliography or reading list?
* Use one of the following methods to determine whether UWM Libraries has online access and/or a hard copy of the item:
> Journal Search:
type all or some of the journal title or browse the A-Z list
type all or some of the article title or the journal title