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Marketing Research for PhD Students: Research Resources and Library Services: Articles & Journals

Guide to library research tools and library services

Current Awareness Options

Most of the business databases provide an option to set up an RSS feed or email alerts for specific publications or for topic searches.

Here are instructions for the two major business databases:

A sample of recently published articles on the topic of pricing and consumer behavior in the Business Source Premier database.
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A sample of recently published articles in Marketing Science.  Available in full-text from ABI/Inform Complete (ProQuest).
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Obtain Articles Identified within a Library Database

There are several possibilities for obtaining articles identified by searching within one of the library's databases:

►  Sometimes the “full text” of the article will be available online directly from the database you are using.

►  If the full text is not available in that database, click the  button.

- This may link directly to the full text of the article in other UWM Libraries databases or subscriptions (if available) or to a call number for a print copy.

-  If not, you may be provided an option to "Request a Copy" using the library's Interlibrary Loan service.

►  To request articles that are not available at the UWM Libraries, using the library's Interlibrary Loan service.

Core Article Databases

Search for articles by topic in the business and economics literature using the databases listed below:

Additional Article Databases


 Different subject area?   Access other databases:

Key Marketing Journals

A sample of marketing journals carried by the UWM Libraries in print and/or online formats:

  • Journal of Consumer Research
    Online: v.1 (1974) to present

  • Journal of Marketing
    Online: v.1 (1936) to present

  • Journal of Marketing Research
    Online: v.1 (1964) to present

  • Journal of Retailing
    Online: v.63 n.4 (Winter 1987) to present
    Online: v.40 (1964) to v.78 (2001)
    Print holdings: v.1 (1925) and v.39 (1963)-v.84 (2008), some gaps.

  • Marketing Science
    Online: v.17 (1998) to present
    Online: v.1 (1982) to five years prior

  • Management Science
    Online v.44 (1998) to present
    Online v.1 (1954) to five years prior

Looking for a Specific Journal or Article?

Do you want to check if the library has a specific journal?      Do you have an article citation from a bibliography or reading list?

* Use one of the following methods to determine whether UWM Libraries has online access and/or a hard copy of the item:

 >  Journal Search:  
type all or some of the journal title or browse the A-Z list

 >  Search@UW:  
type all or some of the article title or the journal title