Flex Business and Technical Communications

Provides data on consumer preferences and purchase behavior for thousands of brands, products, and media properties as well as lifestyles, attitudes, opinions, and psychographics. Simmons OneView can be used to view Quick Reports or to create customized Crosstab reports.
*Note:  The dataset for the academic version of Simmons OneView is two to three years older than the data in the commercial version. The UWM Libraries license allows for 10 simultaneous users.
*Try the new platform: The Simmons OneView database will be replaced at the end of 2020 with Simmons Insights. Use this link to explore the new interface now.

UWM Libraries has access to the following modules: Digital Media, Consumer Magazine Media, Business Publication Media, Local Media by DMA, Newspaper Media, Radio Media, TV & Cable Media, Out-of-Home Media, Print Media Circulation, and Claritas 360.
* Note:  The Claritas 360 module works in Google Chrome only.

Demographic reports by county, city, or zip code.
* Note:  Click link above, then scroll down to "Demographics."

Information on hobbies, buying behavior, and lifestyle choices of groups of consumer on a local, regional or national basis. Consumers are rated on purchase preferences across nineteen categories. Data drawn from a variety of opt-in resources.

Collection of online reference books on marketing, brands, industries, small business and more. See the list below for selected titles; click on above link to access the entire collection.

• Encyclopedia of Major Marketing Strategies
• Encyclopedia of Global Brands
• Market Share Reporter: Trends Over Time
• Corporate Disasters: What Went Wrong and Why

Global market reviews and/or reports on special topics pertaining to industries and product types within the four sectors listed below.

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• just-drinks
  
• just-food
  
• just-style