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Career Research Guide:
Table of Contents
Public or Private?
Which type of company are you researching? It makes a big difference!
▪ stock is owned by the public and is traded on the stock market
▪ required to file financial statements and other reports with the SEC
This makes it easy to find a lot of information on public companies.
▪ stock not sold to the general public and does not trade on an exchange
▪ not required to share financial information or other company news
Thus it can be quite difficult to do research on private companies.
UWM Libraries Databases
Hoover's Company Profiles
- Coverage: over 40,000 U.S. & international companies, both public and private.
- Content: Overviews, competitor lists, financial statements (public only) & more.
Business Source Premier: Company Reports (MarketLine Company Profiles)
- Coverage: 10,000 U.S. & international companies, both public and private.
- Content: Overviews, competitors, & SWOT analyses (for some). No financial statements.
Data Axle Reference Solutions: US Businesses (formerly ReferenceUSA)
: over 20 million U.S. businesses, public and private, as well as nonprofits and other orgs.
: Basic directory information provided; use the Custom Search to generate lists by geography (e.g. zip code), industry and more.
Business Reference E-Books (Gale Virtual Reference Library)
Access a collection of online reference books on marketing, brands, industries, small business and more. See the list below for examples of company research tools included in the collection:
Resources for Local Companies
Milwaukee Business Journal: Book of Lists
Rankings for Milwaukee area businesses, industries, executives & more. Issues of this print publication are in the Reference Collection (first floor, west wing). Call number: (REF) HF3163.M5 B871x
Open Access Web Sites
Open access web sites for company research: