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* UWM Libraries Subscription Databases
* Simmons OneView
Provides data on consumer preferences and purchase behavior for thousands of brands, products, and media properties as well as lifestyles, attitudes, opinions, and psychographics. Simmons OneView can be used to view Quick Reports or to create customized Crosstab reports.
The dataset for the academic version of Simmons OneView is approximately three years older than the data in the commercial version. The UWM Libraries license allows for 10 simultaneous users.
SRDS Media Solutions (SRDS)
UWM Libraries has access to the following modules: Digital Media, Consumer Magazine Media, Business Publication Media, Local Media by DMA, Newspaper Media, Radio Media, TV & Cable Media, Out-of-Home Media, Print Media Circulation, and Claritas 360.
* Note: The Claritas 360 module works in Google Chrome only.
Mergent Intellect: Demographics
Demographic reports by county, city, or zip code.
Click link above, then scroll down to "Demographics."
ReferenceUSA: US Consumers/Lifestyles
* Note: After clicking on link, scroll down and choose "U.S. Consumers/Lifestyles."
Information on hobbies, buying behavior, and lifestyle choices of groups of consumer on a local, regional or national basis. Consumers are rated on purchase preferences across nineteen categories. Data drawn from a variety of opt-in resources.
New Strategist: Consumer Research Publications (via Nexis Uni)
Search within recent editions of the following publications:
Business Reference E-Books (Gale Virtual Reference Library)
Collection of online reference books on marketing, brands, industries, small business and more. See the list below for selected titles; click on above link to access the entire collection.
ABI/Inform Collection: Just-Series Market Research Reports
Global market reviews and/or reports on special topics pertaining to industries and product types within the four sectors listed below.
Simmons OneView: Tutorials
is a consumer behavior, demographics, and psychographics research database. Click below to learn how to create Quick Reports
or Crosstab Reports
• Crosstab Reports
Click on Resources in Simmons to view help on "Interpreting Crosstab Data" and other user guides.
Consumer Info: Open Access Web Sites