UWM Libraries Research and Course Guides: Art 421: Intro to Design Entrepreneurship: Research User Groups

Understanding Stakeholders

Watch the three videos: 1. Who are stakeholders, 2. Using library databases, and 3.Where's the source? Use the arrow commands below the media player to move on to the next video.

Demographics and Trends

Marketing Research
UWM LibGuide on Marketing Research including Consumer Info, Opinions/Attitudes, and Advertising
MyBestSegments Zip Code Lookup - Claristas
Claritas’ lifestyle segmentation systems define every household in the U.S. by distinct lifestyle types, called “segments”, to provide you with a comprehensive picture of who lives where and what they are like. Marketers use these insights to create more effective and efficient marketing strategies.
Pew Research Center
Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. We conduct public opinion polling, demographic research, content analysis and other data-driven social science research. We do not take policy positions.

Simmons Insights
Simmons Insights provides data on consumer preferences and purchase behavior for thousands of brands, products, and media properties as well as lifestyles, attitudes, and opinions. The platform provides access to the Simmons National Consumer Study, including in-depth Hispanic insights. which surveys a sample of the U.S. adult population on an ongoing basis. Simmons can be used to generate Quick Reports or to create customized Crosstab Reports. Note:The dataset for the academic version of Simmons is 2-3 years older than the commercial version. The UWM Libraries has 10 simultaneous users for this database. If you cannot access the service, please try again later.
Polling the Nations
Polling the Nations is an online database of public opinion polls containing the full text of 350,000 questions and responses from 14,000 surveys conducted from 1986 through the present in the U.S. and 80 other countries.
Census Data
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The U.S. Census Bureau interface for distributing the Decennial Census of Population and Housing, the Economic Census, the American Community Survey, annual economic surveys, and other upcoming major related statistical files. This site is the primary source for the Census and the current economic census reports. The site is updated regularly with new data as it becomes available to the public.

Community Groups

AARP
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age.
National Council on Aging
The National Council on Aging was founded in 1950 as the first charitable organization in the U.S. that would provide a national voice for older Americans and act as their advocates in dealing with service providers and policymakers.
National Institute on Aging
NIA, one of the 27 Institutes and Centers of NIH, leads a broad scientific effort to understand the nature of aging and to extend the healthy, active years of life. NIA is the primary Federal agency supporting and conducting Alzheimer's disease research.
Boys & Girls Club of America
The mission of the Boys & Girls Club of America is to enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens.
United Way
United Way improves lives by mobilizing the caring power of communities around the world to advance the common good.
Disability Inclusion - CDC
Including people with disabilities in everyday activities and encouraging them to have roles similar to their peers who do not have a disability is disability inclusion and it requires making sure that adequate policies and practices are in effect in a community or organization.
ADA.gov
The Americans with Disabilities Act (ADA) protects people with disabilities from discrimination.
NAACP
The NAACP is the home of grassroots activism for civil rights and social justice. Our vision is to ensure a society in which all individuals have equal rights and there is no racial hatred or racial discrimination.
Asian Americans Advancing Justice
Asian Americans have been part of the American story since its earliest days, and are now the U.S.'s fastest-growing racial group with the potential and power to shape our nation and the policies that affect us. Our mission is to advance civil and human rights for Asian Americans and to build and promote a fair and equitable society for all.
Veteran Support Organizations
Nonprofit organizations support and assist veterans with a variety of services for everything from employment to mental health, home ownership, medical needs and emotional well-being.