Art 421: Intro to Design Entrepreneurship

The Big Book of Green Design explores the specific techniques and methods that graphic designers are employing worldwide to make their business a more earth-friendly one. When paying clients need a more environmentally conscious image, they turn to ad agencies and in-house designers for cost-effective solutions. The results are often surprising, innovative, and new, and The Big Book of Green Design features the best of these earth-friendly designs. Mainly focusing on printed materials, but also showcasing examples of trade show environments, repurposed designs, and the new “anti-packaging” trend, the book showcases over 450 examples of marketing and collateral materials produced using environmentally favorable methods.

Climate Change Adaptation for Health and Social Services addresses concerns from the health and community services sector, including local government, about how to respond to climate change and its impacts on communities.

The narratives in this book explore a wide range of topics--social ties, gender and sexuality, mental illness, violence, prevention, and health-care access--that shape community health.

A practical guide to key skills for community health workers Training, credentialing and employment opportunities for Community Health Workers (CHW) are expanding across the nation. Foundations for Community Health Workers provides a practical and comprehensive introduction to essential skills for CHWs, with an emphasis on social justice, cultural humility, and client-centered practice. Real-life case studies and quotes from working CHWs illustrate challenges and successes on the job.

In Gray to Green Communities, green affordable housing expert Dana Bourland argues that we need to move away from a gray housing model to a green model, which considers the health and well-being of residents, their communities, and the planet. She demonstrates that we do not have to choose between protecting our planet and providing housing affordable to all. Bourland draws from her experience leading the Green Communities Program at Enterprise Community Partners, a national community development intermediary. Her work resulted in the first standard for green affordable housing which was designed to deliver measurable health, economic, and environmental benefits.

The essential health behavior text, updated with the latest theories, research, and issues Health Behavior: Theory, Research and Practice provides a thorough introduction to understanding and changing health behavior, core tenets of the public health role. Covering theory, applications, and research, this comprehensive book has become the gold standard of health behavior texts. This new fifth edition has been updated to reflect the most recent changes in the public health field with a focus on health behavior, including coverage of the intersection of health and community, culture, and communication, with detailed explanations of both established and emerging theories. Offering perspective applicable at the individual, interpersonal, group, and community levels, this essential guide provides the most complete coverage of the field to give public health students and practitioners an authoritative reference for both the theoretical and practical aspects of health behavior.

Health Equity: A Solutions-Focused Approach is a comprehensive textbook that illustrates existing conditions of health disparities across a range of populations in the United States, positions those disparities within the broader sociopolitical framework that leads to their existence, and most importantly, presents specific ways in which health equity solutions can be designed and implemented.

This book offers practical and theoretical tools for more effective sustainable design solutions and for communicating sustainable design ideas to today's diverse stakeholders. It uses Integral Theory to make sense of the many competing ideas in this area and offers a powerful conceptual framework for sustainable designers through the four main perspectives of: Behaviours, Systems, Experiences and Cultures. It also uses human developmental theory to reframe sustainable design across four levels of complexity present in society: the Traditional, Modern, Postmodern, and Integral waves.

Modern Community Mental Health: An Interdisciplinary Approach integrates each of the key concepts contained within the presidential reports and landmark legislation into the context of today's community service delivery system. This pathfinding textbook promises to revolutionize community mental health training by responding to the realities of modern health care delivery systems, presenting an integrated, interdisciplinary paradigm of care. Extraordinarily broad in coverage, it will open a door of possibilities to those caring for the mentally ill in the community. Recognizing that community-based services must be truly collaborative in order to be effective and efficient, the editors have assembled a cast of contributors from among the brightest lights in community practice.

Combining a series of well know authors in contemporary philosophy with established practitioners of sustainable design, this book develops a coherent theoretical framework for how theories of sustainability might engage with the growing practice of design. This book: brings together new and emerging perspectives on sustainability provides cohesive and jargon-free reading articulates the specificity of both theory and practice, to develop a symbiotic relationship which allows the reader to understand what thinking sustainably entails This volume describes a variety of new ways to approach sustainable design and it equips the next generation of designers with necessary conceptual tools for thinking sustainably.

Fueled by an increasingly interconnected world, the desire for engaging experiences plays a more important role in interiors than ever before. There is a tendency in the design of products, furniture, and environments toward enhanced interaction that employs psychosocial principles. This publication presents both high and low-tech applications ranging from a light fixture to art installations and fully realized buildings. The book illustrates human-centered design strategies through a series of six chapters, each including examples that introduce one of following approaches: communicating, stimulating, synomorphic, transactional, transformative, and challenging.

In Reinventing Food Banks and Pantries, Katie Martin argues that if handing out more and more food was the answer, we would have solved the problem of hunger decades ago. Martin instead presents a new model for charitable food, one where success is measured not by pounds of food distributed but by lives changed. The key is to focus on the root causes of hunger. When we shift our attention to strategies that build empathy, equity, and political will, we can implement real solutions.

Develop a more systematic, human-centered, results-oriented thought process Design Thinking is the Product Development and Management Association's (PDMA) guide to better problem solving and decision-making in product development and beyond. The second in the New Product Development Essentials series, this book shows you how to bridge the gap between the strategic importance of design and the tactical approach of design thinking. You'll learn how to approach new product development from a fresh perspective, with a focus on systematic, targeted thinking that results in a repeatable, human-centered problem-solving process.

Facing especially wicked problems, social sector organizations are searching for powerful new methods to understand and address them. Design Thinking for the Greater Good goes in depth on both the how of using new tools and the why. As a way to reframe problems, ideate solutions, and iterate toward better answers, design thinking is already well-established in the commercial world. Through ten stories of struggles and successes in fields such as health care, education, agriculture, transportation, social services, and security, the authors show how collaborative creativity can shake up even the most entrenched bureaucracies - and provide a practical roadmap for readers to implement these tools.

This book makes a case for applying the principles of design thinking to real-world health care challenges. As health care systems around the globe struggle to expand access, improve outcomes, and control costs, Health Design Thinking offers a human-centered approach for designing health care products and services.

Providing actionable approaches to inform strategy and problem definition through design thinking, this book offers a design-based research method to complement existing market, ethnographic and customer research methods.

'Design Is Storytelling' explores the psychology of visual perception from a narrative point of view. Presenting dozens of tools and concepts in a lively, visual manner, this book will help any designer amplify the narrative power of their work. Use this book to stir emotions, build empathy, articulate values and convey action; to construct narrative arcs and create paths through space; integrate form and language; evaluate a project's storytelling power; and to write and deliver strong narratives.

Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.

The popularity of the TED talk has raised the bar for public speaking and presentations. Audiences expect to be educated, inspired, and engaged whether they are sitting in a conference room or an auditorium. Yet too often presenters lack the skills to take command and deliver persuasive and entertaining pitches and presentations. Throughout the book are exercises to help you identify your own personal and unique style and practice by yourself or with others.

This open access book describes methods for research on and research through design. It posits that ethnography is an appropriate method for design research because it constantly orients itself, like design projects, towards social realities. In research processes, designers acquire project-specific knowledge, which happens mostly intuitively in practice. When this knowledge becomes the subject of reflection and explication, it strengthens the discipline of design and makes it more open to interdisciplinary dialogue. Through the use of the ethnographic method in design, this book shows how design researchers can question the certainties of the everyday world, deconstruct reality into singular aesthetic and semantic phenomena, and reconfigure them into new contexts of signification. It shows that design ethnography is a process in which the epistemic and creative elements flow into one another in iterative loops. The goal of design ethnography is not to colonize the discipline of design with a positivist and objectivist scientific ethos, but rather to reinforce and reflect upon the explorative and searching methods that are inherent to it.