When searching for books, articles, or other sources in the UWM Libraries databases, use the keyword searching suggestions below for the best results.
• Define your research topic / research question
Write one or more sentences or questions defining your research topic.
Example: What cultural differences should a company consider when creating ads for an international audience?
• Describe your topic using keyword searches.
Write down the keywords (main concepts) that describe your topic. To get the best set of results, also think of synonyms or alternate terms for each of your keywords.
|
Example: |
Keywords: |
international |
differences |
ads |
|
Synonym: |
global |
preferences |
advertising |
|
|
Synonym: |
country name |
values |
marketing |
• Next write a few search statements.
Combine your keywords with "and." Remember to use quotation marks and truncation if appropriate.
Example: international and differences and advertis*
