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Business 462: Marketing Research/Ostinelli: Welcome

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Kris Midthun's picture
Kris Midthun

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Secondary Data Resources for Marketing Research

  The focus of this research guide is on secondary data sources for consumer information.

  Click on the blue tabs above or the links below to view recommended research tools for the following consumer-related topics:


   Note: The guide includes both library subscription databases and relevant open-access web sites (marked with the symbol ).